Lakewood entrepreneur Victoria Merchant wanted to create a fun, family-friendly alternative to late-night bowling alleys. In February, she had a lightbulb moment: virtual reality.
"VR has been on the back burner lately, I think," says Merchant. "Developers and makers wanted to go straight to consumers, but it didn't work as anticipated, because the equipment is still expensive."
Instead, Merchant saw virtual-reality arcades, where customers would be able to try out and enjoy the latest, most advanced VR technology, as the next step in VR entertainment – without the prohibitive costs.
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